Pure Kauai, Pure Luxury

By Ann Wycoff | September 3, 2008 |

If you want to get in on the action and discover how the rich and famous enjoy luxury vacations, there’s a fine little company called Pure Kauai that custom designs one-of-a-kind trips and honeymoons. Owner Phil Jones and his stellar team serve up the ultimate hospitality on the Garden Isle of Kauai. Moving away from traditional mega-hotel experiences, Pure offers a variety of private properties from cozy beach cottages like their “Love Shack” to noble estates that sleep twenty with stunningly attentive staff for over-the-top holidays.

So what you can expect? How about:

A private surf lesson with a local pro? You’re in the curl by 11am.

A six-course Pacific Rim extravaganza for thirty of your friends with one of Matt Damon’s favorite chefs? AJ DeRaspe will arrive with lobsters, coconut Mahi Mahi wrapped in banana leaves, and Veuve Cliquot, happy to whip up an unforgettable culinary feast.

Lomi lomi bodywork with Bono’s former massage therapist? She’ll be at your bungalow at sunset with coconut oil and magic fingers.

Sunrise yoga followed by a vegan breakfast? Do you prefer fresh white pineapple or mango juice with your rice flour crepe? Chef Ryan is in the kitchen shaving organic radishes over your fresh papaya and lemon sorbet with a dash of spicy black pepper—and, yes, it is delicious.

Private Cessna air tour over the Napili coast? Wheels up at 2pm after your outrigger canoe adventure that morning.

Authentic hula dance lessons? Get out the leis and grass skirts as Hawaiian author and sacred dancer Leilani is on her way over.

Private trainer to help you burn off the Mai Tais? Drop and give Shaun Tobin twenty as he’s a highly-skilled J.E.T. (Jedi Epiphany Trainer) who’s going to change your life.

Stand-up paddling on Hanalei river? Move over Laird Hamilton.

Hike with local naturalist to secret spots in the rainforest? Waterfalls and sacred pools around the next bend.

“Our goal at Pure Kauai is to deliver vacation fantasies in the privacy of your own home. We want our guests to have the whole island and its people at their fingertips,” explains Jones.

For good reason people like Matt Damon, Jen Garner and Jack Black are loyal fans. Added bonus: You will get the same rockstar treatment as the A-listers.

Package trips include Adventure Bootcamp, Golf Getaways, Family Adventure, Learn to Surf, and more. Or customize your own trip.

Pure also just launched Pure Maui on the “Valley Isle” for the same style of upscale intimate vacations. Think private yacht excursions for dolphin and whale watching, adrenaline-rush zipline rides, pilates sessions, horseback riding along the coastline, and mountain bike rides to the volcano.